GOOGLE ADDS TO BROADBAND TESTING

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Google has been rapidly testing and deploying a variety of high speed internet delivery systems. The first volley for consumers was its Google Fiber gigbit internet access, which saw municipalities in the US competing to present their cities as the best fit for high speed access. Then, CivSource reported on a constortium of tech companies including Google, which were deploying TV White Space Broadband, sometimes called Super Wifi. Now, the company appears to be testing millimeter wave technology to provide wireless broadband according to a recent public FCC filing.

Millimeter wave technology uses the frequency spectrum from 30 GHz to 300 GHz, between microwave and infrared waves. Historically, like TV White Space (TVWS), these parts of the spectrum haven’t really been used. It the case of TVWS, that technology relies on extra and empty TV channels to transmit broadband access over long distances like they already transmit TV stations. Until the last decade or so, few devices could transmit millimeter waves but now the technology is more economical. Millimeter waves have been floated as a 5G network for mobile phones as well.

The battle for spectrum among technology providers and governments has already been high profile, with major telecommunications companies like Verizon and Comcast going to every spectrum auction they can to bolster their private networks. The development of FirstNet also touches on the scarcity and politicized nature of spectrum use as program administrators try to find spectrum bands that can be allocated to first responders.

If successful in commercial use cases, millimeter wave technology would allow for more spectrum for all of these networks, and would also be able to transmit bulky data wirelessly. However, there are limitations. As readers might guess from the word millimeter, these waves don’t go that far. The magazine Electronic Design breaks down just how much you might expect from millimeter waves without further technological innovation.

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Telecoms want to stop high-speed internet spread, but not Google Fiber this time [sic]

This is another poorly written article that may just be news instead of an editorial. What caught my eye was the quote below.

But for some internet service companies, the deployment of faster internet “must be” regulated, and more specifically in some areas where internet businesses are protected by laws.

Although the sentence does not make sense, I believe that they are supporting regulating Internet Service Providers (ISP). Why is it a foregone conclusion that the Internet must be regulated? The Internet has grown organically with little to no regulation. Unlike the statements made in this article, there are ways to provide competition in the broadband services market. The only reason that the so-called press wants regulation is their proclivity towards government control and to preserve their industry. Traditional media is dying and having the government regulate the Internet helps to preserve their business.

I agree that municipalities and localities need to be in control of their broadband future, but not at the expense of taxpayers. I do not agree with the state laws preventing cities from entering into business relationships that can increase their broadband penetration, but I also do not think that they should compete with commercial enterprises. Once again open-access broadband infrastructure is the answer.

Internet Connection

Who doesn’t want to stream faster Netflix videos? Access Facebook seamlessly, or watch YouTube videos in 4K resolution? The bottom line, there’s a demand for cheap, but very fast internet connection.

See Google Fiber as one of the best examples out there.

Google Fiber is the search giant’s popular but very expensive to build internet service with a 1-gigabyte-per-second internet connection. The Mountain View, California-based search and advertising company is already serving three markets in America, Kansas, Provo and Austin, and could expand to nine others in the near future.

And while the mobile phone market is growing and computers are getting cheaper, consumers are now demanding for faster and affordable internet speed. Luckily, faster internet is not limited to mega cities only, or cities selected by Google, AT&T or CenturyLink.

But for some internet service companies, the deployment of faster internet “must be” regulated, and more specifically in some areas where internet businesses are protected by laws. These business giants are now asking the FCC to stop the expansion of — well, not Google Fiber this time, but the city-operated internet services.

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How Google Fiber is Disrupting the Broadband Deployment Model

Editor’s Note: Why don’t publications capitalize titles any more?

I really do not see Google Fiber as being disruptive other than offering a lower price to consumers. They offer the lower price because they can afford to offer the service and just break even on costs. Their “real experiment” is to determine if the higher speeds equate to greater ad revenue. Google’s goal is to increase access to Google properties where they will deliver more advertising to consumers as well as collect more data on their living habits. Their business model is perfectly valid.

Having another competitor in the market is always beneficial and Google has shaken up the market in a few areas, but they still offer the same types of services in the same bundled paradigm. It is not Google’s fault. They are forced to offer the video packages from the content providers. Maybe someday they will have enough market clout to break the forced video bundles or at least change the way that they are offered.

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Google Fiber Is Beginning to Look Like a Head Fake

How a little knowledge is a dangerous thing especially in the hands of people making investments.  There is no question that “The Motley Fool” provides investment advice; therefore, it is in the business of analyzing and editorializing so I’m fine with Tim’s predictions.  I’m just going to debunk them as foolish.

Google’s Wi-Fi initiative is complementary to Google Fiber.  Their objectives are to increase people coming to Google properties to look at ads and content.  We all know that Wi-Fi signals barely cover most homes and that they need a wired network behind them to work.  What Google is doing is providing public broadband access to compete against other wireless providers.  These little Wi-Fi hotspots will not provide a signal into residential neighborhoods so it is no threat to Google Fiber that has deviated from its initial mission.

Secondly Google is supporting the misinformation campaign of “net neutrality” because it is in its best interest all the while expanding Google Fiber and Wi-Fi to prepare for the era of “walled gardens” should they occur.  Providing free power and cooling is a token effort for only those content providers large enough like themselves and Netflix to deploy thousands of servers across the country instead of relying on content delivery companies and managed services.  

Is it still net neutrality when a small startup cannot afford to create their own caching appliance to deploy in all of these offices like Netflix and Google?  Aren’t these little startups at a disadvantage and a virtual walled garden is created?  Hmmm.  The content providers, of which Google is one, are merely trying to preserve status quo to maintain their bandwidth costs and keep smaller players out of the game all while trying to appear to be not evil.  

I’m not saying Google is evil no more than I’m saying that Comcast is evil.  They are just behaving like any market-driven company until they divert from capitalism and use the government to gain a business advantage.

By Tim Beyers

English: Comcast service van, Ypsilanti Townsh...

Google Inc. (NASDAQ: GOOGL  ) (NASDAQ: GOOG  ) may not need to blanket the country with Fiber after all, Fool contributor Tim Beyers says in the following video.

According to a report in The Information (via Android and Me), the search king plans to supply businesses with low-cost Wi-Fi equipment for enabling broadband access at retail locations and the like. A recent deal with Starbucks to power Wi-Fi at its various locations could serve as a template for others.

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Google Fiber Fights Buffering Issues for Users

Google has done a good job of avoiding the discussion of the effects of the equipment in their and other networks have on quality of experience.  They discuss what happens outside their network and imply that buffering problems are caused by the content providers, other service providers, and inadequate peering arrangements.  I agree that all of those components are potential culprits for the dreaded “buffering” message, but Google neglects to mention that network equipment, in and out of the Google network, contain buffers.  

Those buffers fill and empty as packets transit through them.  When they are flooded with video traffic they fill to capacity and other traffic has to wait until the queue is not full anymore before it can start accepting packets again.  It is this effect that “slows” down packets on the network the most.  Network operators can either make the queues very large or they can choose to set up multiple queues to manage packets based on parameters such as traffic type.  This is where the issue of packet prioritization comes in.

Google is implying that since most of the problems with buffering happen outside their network, content caching in their network will solve the problem for Google Fiber.  It will certainly help but there are still multiple network elements between the caching servers and the customer that have queues that can become bogged down.  Proper traffic management will reduce the latency and jitter of those time-sensitive services to ensure a quality experience for all traffic types.  I truly wish that the people at Google Fiber would have discussed this aspect as well, but it would fly in the face of the other part of Google that is against paid peering and prioritization. 

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Google Fiber Logo

By Todd R. Weiss  |  Posted 2014-05-27

Google says it is working more closely with content providers to make service as efficient as possible, including allowing content providers to install their networking gear in Google facilities.

Google Fiber wants users to know that it is continuously working hard to ensure that its customers are getting the best service possible, making constant adjustments and configuring to keep bothersome video buffering to a minimum.

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AT&T hopes to fight Google Fiber with gigabit internet in more cities

Fiber optic endsAT&T isn’t letting Google Fiber’s expansion plans go unanswered. The telecom giant hasannounced that it’s looking at bringing its GigaPower internet service to as many as 21 additional big cities and their nearby municipalities. There’s some potential for direct competition with Google, as both companies are looking into gigabit access for key urban areas like Atlanta, San Antonio and San Jose. However, it’s clear that AT&T is taking some initiative here — it’s also exploring rollouts in Chicago, Los Angeles and other hubs that aren’t currently on its rival’s roadmap.

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Google Reportedly Wants to Launch Its Own Wireless Network

Google is reportedly considering running its own wireless networkSources tell The Information that company executives have been discussing a plan to offer wireless service in areas where it’s already installed Google Fiber high-speed internet. Details are vague, but there are hints that it’s interested in becoming a mobile virtual network operator or MVNO, buying access to a larger network at wholesale rates and reselling it to customers. Sources say that Google spoke to Verizon about the possibility in early 2014, and that it talked to Sprint about a similar possibility in early 2013, before the company was officially acquired by Softbank.

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